AI-First Product Development:The New Playbook for Building Digital Products in 2025

THE AI REVOLUTION
The AI revolution isn’t just about automation, it’s about reimagining how we build digital products. But while companies rush to integrate AI, many overlook their biggest asset: their people.

This Newsletter follows on from our most recent F+L AI webinar “How enterprises can now outpace startups with AI”. To watch it back, click here


YOUR COMPETITIVE EDGE
Your Non-Technical Team: The Untapped Competitive Edge in AI Transformation

When businesses think about digitisation or AI transformation, they often make a critical mistake: they assume it’s a purely technical challenge. It’s not.

The reality? Your non-technical team—your frontline staff, customer service leads, sales managers, and operational experts—are the secret weapon to building truly intelligent AI-powered products.

🔑 The takeaway? Your team’s expertise is your competitive edge.


THE BIGGEST BARRIER
Bureaucracy.

Customers expect the speed of Amazon, the simplicity of Apple, and the engagement of Netflix. If you don’t embrace AI now, your competitors will.

TOMORROW MORNINGS PLAYBOOK:
Reimagine your business
Write a press release for your ideal AI-powered business in 2025.

Pressure-test innovation speed?
Ask for a working prototype, not a two-year roadmap.

Unlock your hidden edge. 
Find what your company knows that no one else does.

Listen to your customers.
Their expectations are your biggest opportunity.

Four conversations. Four cups of coffee. By tomorrow afternoon, you’ll see AI differently.

The future isn’t coming—it’s already here. Time to build. 🚀

WANT TO KNOW MORE
To read the full playbook on our website click here. Happy Reading!

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Let me know how you get on!

Matt Jonns

YOU MIGHT BE INTERESTED IN:

Our most recent webinar:
Watch the recording here

F+L Upcoming Events:
Ai Dinner- 02.04.25

ABOUT MATT

Matt is the Founder and CEO of Founder + Lightning, a product and AI innovation studio helping businesses build, scale, and future-proof their digital products.

With a decade of experience in venture building, product development, and investment, Matt has worked with startups and enterprises alike to create high-performing digital platforms. Today, Founder + Lightning specialises in AI-powered product development, AI agent & copilot design, and corporate venture building, enabling businesses to leverage AI for smarter customer interactions, automation, and growth.

Under Matt’s leadership, Founder + Lightning has launched and invested in over 40 companies, bridging the gap between startup agility and enterprise-scale in the new AI era.

WHY AM I RECEIVING THIS NEWSLETTER:

You’re receiving this because you’re part of my network—whether through a past event, webinar, or conversation about AI, product development, or digital transformation.

I’m sharing insights on how AI is reshaping digital products, customer interactions, and business strategy, along with practical takeaways from our work at Founder + Lightning.

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