What Good Looks Like: Building AI Fluency Across Your Organisation

AI ISNT JUST A TECHNICAL UPGRADE
Here’s what “good” AI fluency looks like today, even if you’re just starting the journey.

In 2025, AI isn’t just a technical upgrade — it’s an organisational capability upgrade.

The companies that will win aren’t necessarily the ones throwing the most money at AI.

They’re the ones building teams who know how to spot opportunities, experiment confidently, and use AI as a smart co-pilot — not a black box.

PART 1
Teams Know When (and When Not) to Use AI

High-fluency organisations aren’t using AI everywhere — they’re choosing their spots carefully.

Questions they ask before deploying AI:

• Is this task repetitive, pattern-driven, and data-heavy?
  

• Could AI make it faster, cheaper, or better without hurting quality?
  

• Is this decision too sensitive, complex, or human-driven to automate?
  

Example:

NatWest Group rolled out AI decision-support for customer service teams — but kept human decision-making for hardship cases.

Result: Faster service on simple queries without sacrificing customer trust.

([Source: Financial Times, 2025])

PART 2
Non-Technical Teams Are Encouraged to Experiment

You don’t need a lab full of PhDs.

The companies pulling ahead are giving everyday teams permission to explore simple, impactful AI use cases.

Examples of early experiments:

• Marketing teams A/B testing ad copy with AI tools
  

• Sales teams speeding up account research with no-code assistants
  

• Customer success managers using AI to summarise meeting notes
  

Example:

Unilever launched “AI Playbooks” — giving brand managers simple toolkits to run experiments without needing approval from IT.

([Source: Business Insider, 2025])

WAIT THERES MORE!!
PART 3. THERE’S A SHARED LANGUAGE AROUND AI
PART 4 . PROBLEM FRAMING IS PRIORITISED OVER PROMPT MASTERY
PART 5. LEADERSHIP ENCOURAGES CURIOSITY, NOT PERFECTION
HOW TO START BUILDING AI FLUENCY WITHOUT OVERWHELM
FINAL THOUGHT

How to Start Building AI Fluency Without Overwhelm

To read the rest of the guide including the sections above click here.

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Matt Jonns

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ABOUT MATT

Matt is the Founder and CEO of The Lightning Group, a product and AI innovation studio helping businesses build, scale, and future-proof their digital products.

With a decade of experience in venture building, product development, and investment, Matt has worked with startups and enterprises alike to create high-performing digital platforms. Today, The Lightning Group specialises in AI-powered product development, AI agent & copilot design, and corporate venture building, enabling businesses to leverage AI for smarter customer interactions, automation, and growth.

Under Matt’s leadership, The Lightning Group has launched and invested in over 40 companies, bridging the gap between startup agility and enterprise-scale in the new AI era.

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